Buying behaviour of Belgian consumers in times of crisis
What impact is the economic crisis having on the Belgian consumer’s buying behaviour? To discover the answer, the Vlerick Brand Management Centre conducted a quantitative study of the Belgian consumer...
View ArticleTaking the Commodity Bull by the Horns. The Success of ThePCBShop.com
This case describes the entrepreneurial process, as it happened for a manufacturer of Printed Circuit Boards. It exemplifies the interplay between lucrative opportunities, entrepreneurial team and...
View ArticleOmni-channel retailing and retail real estate
Online retail continues to gain market share by growing faster than store-based retail. And as e-commerce continues to grow, many store-based retailers have entered the online arena. But this presents...
View ArticleOmnichannel in retail – time to put the customer, not the shop, first
Does the rapid growth of e-commerce herald the end of the physical shop? Professor Gino Van Ossel offers a solution in his new book ‘Omnichannel in retail: the answer to e-commerce’. He argues in...
View ArticleTaking a fresh look at consumer choice
The range of products on display in supermarkets and local shops is split up into various different aisles according to product type: vegetables and fruit, dry goods, drinks, etc. On the shelves of...
View ArticleA single market in the Benelux countries for retail could generate 95,000...
The creation of a single market for retail in the Benelux countries offers more than just significant benefits to both consumers and businesses. By 2025, a unified retail market could create 95,000 new...
View ArticleHow Covid-19 is impacting Total Rewards
The Covid-19 pandemic is not only shaking up business thoroughly, it also has a high impact on reward management. In a series of 3 ‘Business Watcher’ videos, Professor Xavier Baeten explains how we...
View ArticleHow the Covid-19 crisis creates opportunities for a greener and more...
Last December the European Commission announced the Green Deal to make the European Union carbon neutral by 2050. In this ‘Business Watcher’ video, Professor David Veredas explains how Covid-19 creates...
View ArticleHow to devise and implement winning strategies in times of digitisation
This research report together with PwC Belgium offers a new perspective on strategy-making in times of digitisation. By presenting concrete practices, it provides actionable insights that companies...
View ArticleWhat do business ecosystems mean for your company and how do they impact your...
New evolutions in the field of customer expectations, regulation, technology, and globalisation force organisations to rethink the way in which they set up strategic collaborations with partners....
View ArticleBelgian acquisitions market in lockdown due to Covid-19
The Belgian mergers and acquisitions market experienced a good and stable year in 2019. However, as a result of the Covid-19 pandemic, merger and acquisition activities are expected to decline by more...
View ArticleEntrepreneurs and the Covid-19 crisis: what did they do and what did they learn?
The Covid-19 crisis has impacted firms severely. By taking quick action and by implementing the lessons learned, entrepreneurs try to minimise the damage. A research report by lecturer and Senior...
View Article3 tips for gig workers to face the COVID-19 challenges
The gig economy is very diverse, and the COVID-19 pandemic has affected some workers more than others. Food couriers are seeing more demand, whereas graphic designers, writers and photographers may...
View ArticleCOVID-19 vaccines: What if we don’t have enough of them?
Vaccines usually have complex manufacturing processes and long production lead times. It is likely that we will face acute shortages in the initial period after the vaccine is produced. We will then...
View ArticleCareers of the Future
Vlerick’s Centre for Excellence in Strategic Talent Management has identified five career trends that have changed dramatically over the past few decades. These shifts are forcing organisations to...
View ArticleHow to build a purpose-driven organisation
To survive and excel in a volatile business context, it has been argued that organisations need to adopt a more purpose-driven approach in doing business that transcends profits. Creating and...
View ArticleHow to negotiate in a digital way
How do you negotiate if you cannot touch and see each other? For years, the answer would have been: ‘don't’. However, these days, many of us do not have a choice. Research on negotiations via e-mail...
View ArticleHow can organisations optimise their interactions with gig workers?
The COVID-19 outbreak has forced many organisations to re-evaluate their business models and re-examine their staffing practises to stay operational within an atmosphere of financial uncertainty. Many...
View Article10 self-reflecting questions in getting your organisation from chaos to...
We all know change cannot be mandated or forced. It has many aspects and these aspects count. As a change manager, you need to ask yourself some difficult questions before you set out to ‘shake things...
View ArticleHow do salespeople try to sell in times of Corona?
The Covid-19 pandemic does not only affect businesses in general, but also the sales organisation. In this Business Watcher video, Visiting Professor Deva Rangarajan shares insights from a survey on...
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